Bachelor´s of Business Psychology

The Bachelor´s program in Business Psychology offers students an interdisciplinary degree that combines a basic education in economics with a comprehensive knowledge of applied psychology. Students can choose among in-depth modules in order to develop a specialized profile as business psychologists. Studying Business Psychology enables students to deal with complex issues at the interface of economics and behavioral sciences using an evidence-based approach.

A degree in business psychology qualifies students for all fields in which psychological reasoning is of particular relevance, such as human resources management, organizational development or marketing. Students who gained a degree in this program are qualified for employment in business and administrative organizations as well or can continue their studies in an advanced academic Master degree in the fields of business, management or business psychology.

 

Career Prospects and Advancement Opportunities

A degree in Business Psychology equips you for demanding roles at the intersection of economic and psychological processes in companies and other organizations. Graduates typically move into positions in the following areas:

Human Resource Management
Productivity and success hinge on attracting capable employees and placing them where they deliver the most value. Business psychologists handle recruiting, selection, development and workforce planning.

Communication and Marketing
In this arena, human behavior and economic goals are closely linked. You will design, conduct and evaluate market studies, develop marketing strategies and advertising campaigns, and manage public relations.

Consulting and Coaching
Consultancies and independent practices alike offer a wide range of opportunities. Typical assignments include training and coaching in personal and career development, conflict resolution and effective communication.
By combining a solid business foundation with psychological expertise, the Business Psychology program provides a promising launchpad for your professional future.