Bachelor's of Business Psychology

Why study business psychology?

Business and psychology – two worlds that are increasingly merging. The bachelor's degree programme in business psychology combines sound business knowledge with psychological concepts to optimally prepare you for the challenges of modern working environments.

What you can expect:

  • Exciting insights into the connection between human behaviour and economic processes.
  • In-depth knowledge in areas such as marketing, human resources, organisational development and market research.
  • Practical applications of psychological theories to current economic issues.

Structure and content of the programme

          1. Foundation phase (semesters 1–3):

  • Introduction to business administration and business psychology.
  • Fundamentals of general psychology and social psychology.

  • Modules such as Human Resources & Organisation, Marketing & Controlling, Business Mathematics and Business English.
     

    2. Specialisation phase (semesters 4–5):

  • Practical projects and elective modules for individual profile development.

  • Topics such as work and organisational psychology, psychological competence.
     

    3. Final phase (semester 6):

  • Practical phase to apply what has been learned. 

  • Bachelor's thesis with a scientific focus on business psychology issues.

     

Career prospects

With your degree in business psychology, you can get started in numerous areas:

  • Human resources: recruiting, personnel development, occupational health management.
  • Marketing & market research: analysing consumer behaviour and developing sales strategies.
  • Organisational consulting: supporting change processes and optimising organisational structures.
  • Corporate communications: designing internal and external communication measures.

Further opportunities:
After completing your bachelor's degree, you can enter the professional world directly or continue to specialise in a master's programme.

 

Shape the economy of tomorrow!

With a degree in business psychology, you will be well equipped to actively shape social and economic change.